Confirmaton Emails

Always include more content and information in your confirmation emails. Confirmation emails are always going to have the best open rates because the recipient is expecting the email. So add a coupon or more free content or a white paper. Don’t let these emails with great open rates go to waste. The person just submitted their information on your website so they are obviously interested in whatever your product/service is. So give them what they want, a coupon, an invitation to a webinar or something. This is also could be the first email that the person has received from you, so make your first impression count. A good example of what I’m talking about is after a purchase on iTunes Apple sends you a receipt and in the side column they give artist recommendations you may be interested in based on what you just bought.

The same goes for confirmation pages and thank you pages after someone completes a form or transaction. Don't show them a page that just says "Thanks" and have the rest be blank space. Give them something more to do on your site. Say something like "We have a free webinar coming up soon and would be delighted if you join us." Then have a link to the registration page.

Webinar registration page tips are going to have to wait for another day or this posting will get too long.

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